Ethics case Essay Example | Topics and Well Written Essays - 1250 words

Ethics case - Essay Example Tarek should also consider the fact that Hind has taken measures to improve the quality of pizza and that blind taste tests have rendered Holiday Inn made pizza to be at least of the same quality as the quality of pizzas made by two major pizza delivery competitors in Amman. Another fact that needs to be considered is that the strategy of installing a pizza oven in the kitchen in the past did bring modest improvement in the room service business, and the only step that could be taken after considering the departing guests’ responses was to improve the quality, which when tried did not improve the business. These facts strongly justify the establishment of a separate pizza-making facility with a separate identity. However, Hind’s proposal that this should be kept a secret is subject to critical analysis. The ethical issues in the case are hidden truth about the identity of Napoli Pizza. Clients are being made to believe that it is a separate pizza-making facility that apparently has no connection with Holiday Inn. This is evident from the fact that separate Napoli Pizza brochures and special Napoli Pizza boxes are being requested for each guest room in addition to Napoli Pizza hats and jackets for the room service personnel that would be assigned the task of delivering the pizzas to the clients. The fact that their prefix would be other than that of Holiday Inn speaks of Hind’s attempt to hide the pizza’s connection with Holiday Inn. For a restaurant to maintain its high reputation, brand image, and customer loyalty, it is imperative that it stays honest with the clients and does the business in a transparent way. A potential risk in the proposal is that Holiday Inn’s image might be jeopardized in the clients’ eyes if they find out the truth and there are possibilities for this; firstly, the phone calls made at the number mentioned on the Napoli Pizza brochures will be attended at