Event Marketing Assignment Example | Topics and Well Written Essays - 500 words

Event Marketing - Assignment Example The organization will use a consistent selection method in every city. The site chosen for the event will be a public library within each city. The largest public library in each city will be the top choice for the event. The quantity of books in the libraries represents the wealth of knowledge that can be attained by developing a study habit and incorporating reading into the weekly routine. During the event the organization will have different guess celebrity speakers talking to the kids about their experience with reading and how much it has helped their lives. In order to attract a lot of kids to the event Read America will solicit the help of a non-profit organization called NBA Cares. NBA Cares is the National Basketball Association global community outreach initiatives that address important social issues such as education, family values, and poverty (Nba, 2011). The organization will select successful retired basketball players who are icons in each city. The retired players that will be speakers at the event are Earvin â€Å"Magic† Johnson, Alonzo Mourning, Patrick Ewing, Michael Jordan, and Larry Bird.